Heartthrob Robb

is a Southern California–based rapper whose brash confidence, genre-blurring sound, and unfiltered storytelling have carved him a distinct lane in contemporary hip-hop. Blending East Coast rap sensibilities with flashes of Southern California rock, R&B, country, and ’80s nostalgia, Robb delivers music that is unapologetic, suave, and deeply human.

Born Rob Antonio Zumaya in San Diego, Robb has always approached creativity with intensity, but it wasn’t until the release of his debut mixtape M.E.A.T. that he realized music could be more than a personal outlet. The project earned underground acclaim and set the foundation for a career defined by independence—Robb remains fully self-directed as a producer, writer, and creative architect.

Over the years, he steadily gained recognition with releases like Eleven Eleven and breakout singles including “WHATS YOUR LYFE LYKE?” and “Lose Ya Mind,” earning coverage from Billboard, the Recording Academy, Out, Queerty, and more, as well as placement on Spotify editorial playlists. His presence has extended beyond streaming platforms, with performances at Pride festivals nationwide and opening slots for artists such as TLC, Meghan Trainor, Tove Lo, Brandy, and others.

After a pandemic-era derailment marked by a canceled tour, a severe back injury, and a prolonged mental health battle, Robb returns in a resurrection era—reborn, sharpened, and fearless. Writing candidly about ambition, intimacy, privilege, and survival, Heartthrob Robb doesn’t chase approval; he documents life in all its flaws and grandeur, reclaiming space on his own terms.